August 30th, 2019
I got an email from my daughter and we're off!
I’d like you to teach me what you do to create courses! I’m going to keep working on getting the content right and writing the e-book over the next couple weeks or so.. so if I think of anything else that I realize I need help with I’ll ask!
Online Course Development Lesson #1
There is only ONE reason people will buy your course: To solve a painful problem in their lives. For mind-body-spirit courses, that reason often has to do with feeling lost in life - lacking direction, certainty, clarity, and purpose. Spirituality often provides all of that in a powerful way, so people will invest in learning more about it, as long as you communicate clearly that your course does, in fact, solve their specific problems.
Can you make a list of the signs, symptoms and problem situations that will be resolved by learning and practicing what you teach?
Just make a bullet-point list and we’ll take it from there.
It’s important to get clear about this stuff first - remember this is the motivation for buying your course - so we get clear about that first, then build the course to make sure it delivers the benefits you will be promoting.
Just replied to your email - I’m excited for you. If you want, I’ll take you through a step-by-step process for creating a course that will sell. Interestingly, it begins with market positioning, not the course content😊
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