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I got an email from my daughter and we're off!
She said: I’d like you to teach me what you do to create courses! I’m going to keep working on getting the content right and writing the e-book over the next couple weeks or so.. so if I think of anything else that I realize I need help with I’ll ask! OK! Online Course Development Lesson #1 There is only ONE reason people will buy your course: To solve a painful problem in their lives. For mind-body-spirit courses, that reason often has to do with feeling lost in life - lacking direction, certainty, clarity, and purpose. Spirituality often provides all of that in a powerful way, so people will invest in learning more about it, as long as you communicate clearly that your course does, in fact, solve their specific problems. Can you make a list of the signs, symptoms and problem situations that will be resolved by learning and practicing what you teach? Just make a bullet-point list and we’ll take it from there. It’s important to get clear about this stuff first - remember this is the motivation for buying your course - so we get clear about that first, then build the course to make sure it delivers the benefits you will be promoting. Just replied to your email - I’m excited for you. If you want, I’ll take you through a step-by-step process for creating a course that will sell. Interestingly, it begins with market positioning, not the course content😊
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